Amenable
Role
Graphic Designer
Illustrator
Services
Graphic Design
Illustration
Brand Strategy
Amenable is a branding and creation firm based in the US. Previously Anna Montgomery & Co., in 2023 the firm underwent a total brand refresh. This change consisted of a new philosophy + strategy as well as a new visual identity.
I was involved in establishing Amenable’s visual style with custom illustrations. These illustrations have been used in Amenable’s website, social media posts, design assets, client gifting, and brand merchandise.
Thought Illustrations
Amenable posted frequently on social media what they called “Thought Posts”: pieces written by team members on different topics like creativity, writing advice, brand management and communications. Each piece included a related illustration.
These were posted consistently during my time at Amenable.
What is your creative process?
how do you choose your artistic medium?
Do you have a complicated relationship with writing?
Where do you do your best work?
Do you have design decision fatigue?
We are we so averse to talking about money?
How do you organise communication processes?
What is creativity to you?
My illustrations were featured in Amenable’s social media posts for both marketing, merchandise, and design inspiration posts.
Design Inspiration Posts
I contributed to Amenable’s instagram with a biweekly design inspiration post. These consisted of colour palettes, Pinterest finds, creative ideas, and general thoughts.
Here are images of one post I’m particularly proud of: a recreation of a satin bowerbird nest using items from my studio flat to make Amenable’s blue logo.
Created for Amenable
Collaborators: Anna Montgomery
Illustrations Created Independently
